Qantas marketing campaign on Twitter backfires

A competition launched by Qantas using Twitter proved a massive hit with thousands of people using the social media site, though not in quite the way the public relations department at Australia’s national airline had been expecting. PR executives at Qantas really should?ve known better than to run a competition on Twitter in the middle? more

Source: http://howtogetpregnantblog.net/qantas-marketing-campaign-on-twitter-backfires/

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